Hypefan
Brand direction and product design
HypeFan is a global brand representing all true fans. Products, information, and news that rises to the level of ultimate fandom is HypeFan. The Hypestick is their flagship product, you can see it in action below at the Macy’s Day Parade and learn more here. The development of the brand direction and marketing materials led to collaborations with Doug Wise, Matthew Head and MJ Whitaker for web development, audio and animations.
Future - Nobody Safe Tour - Hype Sticks